We need more context, not more wearables


“We live in a wearable world.”

This will soon replace the phrase “we live in a digital world”.  Whether you like it or not, it seems very likely that this transition will take place.  However, there is an important prerequisite for this to take place:

We need more context, not more wearables.

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The benefits of building a startup in public

“Product development isn’t easy. In fact, most product development efforts fail, and the most common reason for failure is building the wrong product.” – Henrik Kniberg, Spotify

When we first set out to build Addapp, we had a vision. Our vision is to give context to the ever-growing digital health and wearables industry.

And like all product-makers and startups, we want to build a product that people love.

So, how have we approached this challenge?

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How we protect your data

At Addapp we believe that your data belongs to you. Yes, we store your data – but only to help you discover more about yourself.

And because you put your data in our trust, we see it as our responsibility to keep it safe.

Here are two examples of how we do that. [click to continue…]

Gadget review: The Jawbone Up

Launched in 2011 and with close to 20% of all sales, the Jawbone Up is now the second best-selling tracker on the market.


Like most wristband trackers it measures your steps and sleep. It also helps you log your calorie-intake (though that is too much work for me).

Jawbone released a new model last year – the Jawbone UP 24, which syncs via Bluetooth and retails at $149. The previous model is still on sale for $99 and that is the version that I’ve tested during three months.

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What we’re building: The future of Addapp

Behind the scenes Addapp has been going though some major changes over the past few months. We’re currently in the final stages of building the new version of Addapp and wanted to give you a sneak peak at what we’re creating.

In its essence, Addapp is a platform to make you aware of insights coming from the data you are already tracking and help you achieve your goals. We combine all the data created by fitness and wellbeing apps that you currently use, to give you personal insights & suggestions.

We’re launching in April and are extremely excited to show you what’s to come. [click to continue…]

Gadget review: The Withings Blood Pressure Monitor

Measuring my blood pressure is one of the big revelations of my self-measuring journey. I measure every morning and it has told me much about my stress levels and how I can handle them.

So, I wholeheartedly recommend measuring blood pressure. The problem is of course that tracking devices like the Jawbone, Fuelband or Fitbit don’t do that. You need a separate device.

The Withings Blood Pressure Monitor is such a device.
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Gadget review: The Fitbit Flex

The Fitbit Flex is the best selling activity tracker on the market. Its core features are similar to most other wristband-trackers: it measures your sleep and steps and helps you log how many calories you eat.


It currently retails on Amazon at around $94 – cheaper than most of the competition.

Is it the price that makes the Fitbit so popular? What else does it have going for it? I tested the Flex during three months and here are my thoughts on the device.

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Hacking Habits: The science of how to make new habits and stick to them

HABITS HEALTHBEATWe all want to be healthy, live happier and more fulfilled lives, but it’s our habits that will define whether or not we achieve these goals. Habits, rather than conscious decision-making, can shape as many as 45 percent of the choices we make every day.

Will Durant defines it perfectly in his book The Story of Philosophy, when he says: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Thanks to the explosion of wearable tech and digital health, now more than ever, people are paying closer attention to, and tracking, their overall wellbeing.

For many though, purchasing a wearable device doesn’t ever lead to a positive habit or change of routine, and after a while good intentions can easily fall to the wayside.

So, how can we form good habits and actually make them stick? Let’s take a look. [click to continue…]

Gadget review: The Misfit Shine

The Fitbit, the Jawbone, the Nike Fuelband – every wristband has its strength, but they share the same weakness: they look mediocre at best and I must wear them on the wrist. I cannot hide them.

Enter the Misfit Shine.

Here at last is a tracker with a design so good that I don’t want to hide it.
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